Tuesday 6 October 2015

Media Glossary

Media Glossary

Connotation- An idea or feeling a word provokes in a person

SMART targets-

Media Text- Any type of format in media i.e film, magazine, book, poster etc

Codes and Conventions:
  • Linguistic- language form, language meaning, and language in context (warp speed, mothership, transporter…)
  • Visual/Technical- Shots (extreme close up, mid shot…) camera angle, composition, structure of scenes, lighting.
  • Symbolic- Representation in the text/film, stereotypes.


Primary Research- Primary research is a way that you can ask specific questions. You can do this by doing questionnaires, surveys you can also use focus groups to find out the information you need.


Secondary Research- Secondary research is a way of collecting data from the internet, newspapers etc. by doing secondary research first you will be able to get a better idea of what you should do for you primary research.

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