Thursday 3 March 2016

Instagram Promo Videos

A video posted by Ben Wright (@bwrighty) on

A video posted by Ben Wright (@bwrighty) on

For this piece of work we had to create two Instagram promo videos. I have created two very different types of videos; I did this because I wanted to work on a large range of skills. I wanted to work on my audio mixing in postproduction.

My first video is about the Bath Abbey. For this video I focused more on the camera shots. I used my IPhone for a large part of it, I wanted to use the time-lapse mode. I find this to be the best way to get on also it is easier than doing it on a DSLR. I did also use my DSLR for a few shots, I did this because I didn’t want the whole video just to time-lapses. As this was an audio project I knew I needed to add sound in some way. I was going to get a ticking clock sound for the beginning but I didn’t work because the first shot was a time-lapse. So I decided just to music a sound track over it. For my audio track I used YouTube free music. I found two songs I liked. The first song I found was called ‘Tricker’ the reason I choses this song because I liked the tempo and the beat. The other song I had I felt like it didn’t work as well with the video. I kept the song simple and made sure there weren’t any words in it, I did this because I wanted people to focus on the camera shots. I am very happy with how this promo video turned out.


 




For my second promo video I knew I had to focus more on the audio as it was an audio project. I decided I would do a music video. I did this because I felt like you couldn’t get more audio than a music video. I decided to do it in the studio as it is a nice sized room for an acoustic song. As it was an acoustic song I wanted to make the set look a bit raw. So I left the mics in shot and I had the lights on display. When it came to recording the audio for the video, we had a mic for the vocals and one for the guitar. We ran them both through a sound desk where I could mix them. After that I put the track in to a recorder so I could then put it into Adobe Premiere Pro where I would edit the camera shots. When I started to edit the video I first had to sync the audio track with the camera audio. Once this was done I could start to play around with how the audio sounded, I decided I was going to add some reverb. This is what the reverb mixer looked liked. This is also what the timeline looked liked for the promo video.
 
I felt like this worked really well. It gave it a more acoustic sound which is what I wanted. After this I started to edit the video, I cut between the camera on the tri-pod and the camera I was walking around with. The camera on the tri-pod had a standard 18-55 mm lens. However, I put a 50mm on the camera that I was walking around with, I did this because I was able to get a bigger depth of field which I think really worked well. As it was an Instagram video it could on be 15 seconds, so I had to cut my video down. I did this by editing the whole video, so if I wanted to cut and chop it for the promo video I could. After editing the whole video, I decide that I would just use a 15 second part and not use different parts of the song. I did this because I felt like it would make more sense, as it’s a promo I added the musicians YouTube channel at the bottom of the video.

In conclusion I am very happy with how both promo videos turned out, I feel like I was able to capture two different types of audio. For the Abbey I only added music because I wanted people to focus on the imagery. I think this is a very important skill to have when creating films. You need to know when the audio should the main part and when the imagery needs to be. On the other hand, the music video showed my skill of live recording and mixing, also how to adjust the audio in post production. I feel like these two promo videos show a good rang of skills using audio. 

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