advertisements from Magazines and newspapers to radio and TV commercials and banners and display ads. The 'ASA' have been around since 1961 it also works along side with 'CAP' (Committee of Advertising Practice). 'CAP' writes and maintains the Advertising Codes. One example of an advert getting cancelled would be the 'Morrisons' they had an add that showed a child taking out the salad of a burger. This was banned because it showed unhealthy eating.
The 'ASA' have very strict codes about what you put in your adverts if they are aimed at children.
The adds must not exploit their credulity, loyalty, vulnerability or lack of experience. They must also make sure they don't encourage children to copy any practice that might be unsafe. Advert must not portray or represent children in a sexual way.
When it comes to food and drink adverts they must not give a misleading impression of the nutritional benefit of products. Adverts must not use 'high pressure' or 'had sell' techniques to sell there products. Also a companies advert must not condone or encourage poor nutritional habits or an unhealthily life style in children.
An example of were the 'ASA' has had to step in would be with the sweet brand 'Swizzels Matlow ltd' They had an online game were they encouraged poor nutritional habits and unhealthy lifestyles in children. The 'ASA' decided that the game did preached there codes so these parts of the game had to be changed or taken down.
Mass Media Influence
The portraying of Sira bombing from drone strikes and photos of the aftermath
Hypodermic Theory
Mass Media Influence
The portraying of Sira bombing from drone strikes and photos of the aftermath
Hypodermic Theory
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