This advert was based around the time when LeBron moved teams back the Cleveland. Which is why they called it RE-ESTABLISHED. The base of the advert was LeBron working out using the ‘Beats’ products. They also used created clips of what his up bring was as it was a hard one form moving flat to flat not having food. However it showed how he overcame all of these problems, they do this by going to his old High School where you see the awards he won. 
For this advert they focused it around people from his home town as it was the base of the advert. They knew when creating this advert there would be a lot of people who wouldn’t like it, this is because of people not like LeBron James as he moved back to his old basketball team. ‘Beats’ have also done another advert like this one with Serena Williams where they did they same thing. For me I think ‘beats” did these types of adverts to inspire people to show them that you can overcome any problem whether it be your up bring or what the press are saying.
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