Muffin Poster Overview

For the final task of this unit we had to create a piece of work about a certain theme. I decided I would do a piece on healthy eating. I thought I would make a poster about how to make heathy muffins. I found a recipe online and copied it, to make the poster better i added photos of what they look like. I am really happy with how it turned out.

Goals for the Future

When I leave college I want to go onto uni to study Media Production or Directing. I have a look at a few uni so when it comes to applying next year I have some idea of were I want to go.
So far I have looked at Bath Spa, Staffordshire, Lincoln and Bournemouth. The other uni's I want to look at are Bournemouth arts and UCLA. I also want to look at The Met Film School.
After uni I  really want to get a job working in films, I feel that I would enjoy working in film rather than T.V. I would really like to be come a director or a producer. I've always enjoyed the idea of being behind the camera and making the film.  

Communication Channels

OfCom

'Ofcom is the communications regulator. We regulate the TV, radio and video on demand sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate.'

http://consumers.ofcom.org.uk/tv-radio/protecting-children/

The Independent

Here is a copy of an article that is on there web page

‘If you have tuned in to the 2016 Presidential primaries for the first time today, the reaction to the Iowa caucuses may seem bewildering.

Ted Cruz, a man hated by the Republican establishment and a senator for only three years, has beaten Jeb Bush, who has spent nearly $100 million winning a few thousand votes.Donald Trump, a pantomime act six months ago, beat everyone but Cruz, including Republican golden boy Marco Rubio.Half a dozen well-established names, from Bush to New Jersey Governor Chris Christie and Kentucky Senator Rand Paul, as well as Rick Santorum and Mike Huckabee, the two previous winners of the Iowa caucuses, have all been soundly beaten.Instead, Cruz, Trump and Ben Carson, a retired neurosurgeon, have won more than 60 per cent of the Iowa vote between them.But tonight Trump isn't a winner nor Rubio a loser. Expectations are everything, and Trump was expected to win, while Rubio was predicted to be a distant third.’

Here you can see that they use long text and more elaborate words. This is because it’s an article and not a news story. With articles you are able to go into more detail and explain thing in more detail. If this was to be reported on the news they would have to make it a simple and quick as they could.  

TV AND RADIO

There is a big difference with T.V and radio. When it comes to the writing in radio you have to be much more descriptive with your words as there are no cameras. However when it comes to T.V you don’t need to have as much emotion in the words because the camera and there facial expressions can really help tell the story.  

Communication Theories

Hypodermic Theory-

Is the theory that the media is able to control what you watch, people also say it the way the media brainwash you.

Maslows Hierarchy Of Needs - The way this works is you have a hierarchy of thing you have to have in your life to survive to the thing your want to strive towards. You can see how this works form the infographic below. 

Information and Surveillance	Acquiring information, knowledge, comprehension	David Attenborough Documentary - Planet Earth!
Entertainment and Diversion	Emotional, pleasant or aesthetic experience to escape reality	YouTube, Netflix, Amazon Prime
Person Identity	How you present yourself through media.	Facebook, Twitter, TV shows and films.
Personal relationships	The way you interact with your family and friends.	Facebook, Instagram, Twitter. Any form of Social Media

Gratification

(Entertainment) and Diversion- Emotional, pleasant or aesthetic experience to escape reality.

Personal Identity- How you present yourself through media.

Information and Surveillance- They way you can get information about a certain subject from the media.

Personal Relationships- The way you interact with your family and friends


Music and they way it affects you

Music is a very important in media, you listen to all different types of depending on your mood.
For me when I want to relax and just chill I listen to acoustic music. I.E would be James Bay


  

ASA (Advertising Standard Authority)

The 'ASA' (Advertising Standard Authority)  cover a large range of 

advertisements from Magazines and newspapers to radio and TV commercials and banners and display ads. The 'ASA' have been around since 1961 it also works along side with 'CAP' (Committee of Advertising Practice). 'CAP' writes and maintains the Advertising Codes. One example of an advert getting cancelled would be the 'Morrisons' they had an add that showed a child taking out the salad of a burger. This was banned because it showed unhealthy eating.     

The 'ASA' have very strict codes about what you put in your adverts if they are aimed at children. 

The adds must not exploit their credulity, loyalty, vulnerability or lack of experience. They must also make sure they don't encourage children to copy any practice that might be unsafe. Advert must not portray or represent children in a sexual way.  

When it comes to food and drink adverts they must not give a misleading impression of the nutritional benefit of products. Adverts must not use 'high pressure' or 'had sell' techniques to sell there products. Also a companies advert must not condone or encourage poor nutritional habits or an unhealthily life style in children.   

An example of were the 'ASA' has had to step in would be with the sweet brand 'Swizzels Matlow ltd' They had an online game were they encouraged poor nutritional habits and unhealthy lifestyles in children. The 'ASA' decided that the game did preached there codes so these parts of the game had to be changed or taken down. 

Mass Media Influence 

The portraying of Sira bombing from drone strikes and photos of the aftermath

 



Hypodermic Theory

Advertisement

This advert was based around the time when LeBron moved teams back the Cleveland. Which is why they called it RE-ESTABLISHED. The base of the advert was LeBron working out using the ‘Beats’ products. They also used created clips of what his up bring was as it was a hard one form moving flat to flat not having food. However it showed how he overcame all of these problems, they do this by going to his old High School where you see the awards he won.

For this advert they focused it around people from his home town as it was the base of the advert. They knew when creating this advert there would be a lot of people who wouldn’t like it, this is because of people not like LeBron James as he moved back to his old basketball team.   ‘Beats’ have also done another advert like this one with Serena Williams where they did they same thing. For me I think ‘beats” did these types of adverts to inspire people to show them that you can overcome any problem whether it be your up bring or what the press are saying.

Hyperbole and Sensationalism

Hyperbole- A hyperbole is an extreme exaggeration used to make a point. It is like the opposite of "understanding."


Sensationalism- The presentation of stories in a way that is intended to provoke interest or excitement, at the expense of accuracy

Media Wise

-The MediaWise Trust – formerly PressWise – exists to:

-Provide free, confidential advice and assistance for members of the public affected by inaccurate, intrusive, or sensational media coverage;

-Deliver use-of-the-media training for the voluntary sector and members of the public;

-Devise and deliver training on ethical issues for media professionals;

-Conduct research and publish material about media law, policy and practice;

-Contribute to public debate about the role and impact of the mass media.

Crib Sheet

For this task we were looking at crib sheets and how to crete one. By doing a crib sheet it allows you to get an idea of what locations.

Ben, Kerri, Issey and Ella

Green Park

Time of day: Late afternoon

Inside/Outside: Outside

Light Source: Sun or bring lights

Problems/Limitations: Soundings- there were a lot of cars and building work. This wouldn't work for our film because its set in the late 1920's
Roads- This is a problem because you have cars driving past and people who wont be in costume walking past.

Land owners permission: Public Land
SWOT:
Strengths- the park works well because of the trees. This location would work well at this time of the year because you have all of the leaves on the floor.
Weakness- You have a busy road going around the park so recording sounds might be a problem 
Opportunities- This place could be a good place to film if you wanted to get some Autumn shots
Threats- Because it was a park you had children playing. Which means recording would become difficult.

  Norfolk Crescent 

Time of day: Any

Inside/Outside: Outside

Light Source: Sun or bring lights

Problems/Limitations: Cars- The cars are outside the houses so you cant record them.
Building Work- This was a problem because if we were doing recording the sound wouldn't of been usable.

Land owners permission: Public Land

SWOT: 
Strengths- You have a big open grass areas if you wanted to get big wide angle open shots
Weakness- The cars get in the way of the building 
Opportunities- The big trees in the middle would look very nice if you were you wanted to have wide angle shots
Threats- As it is a road you would have to be careful of the cars and make sure everyone is safe

Royal Crescent


Time of day: Any

Inside/Outside: Outside

Light Source: Sun or bring lights

Problems/Limitations: Cars- The cars were in front of the houses. If you were filming here you would have to crop the shot so the cars cant be seen. Public- People are walking around the whole of the crescent so you would have to think about this when recording.

Land owners permission: Public Land

SWOT: 
Strengths- It's a really big open piece of land so it would work well if you wanted to get wide angle shots
Weakness- The cars at the top by the houses
Opportunities- This place would work well of you wanted to have a big chase scene. Or if you wanted to have a big pan shot 
Threats- As it is public land you do have to be carful with who is walking though and make sure they know they are being recorded 

Primary Research

Primary research is a way that you can ask specific questions. You can do this by doing questionnaires, surveys you can also use focus groups to find out the information you need. A focus group is were you get a group of people and ask them questions. By doing a focus group you are able to get a good range of answers from all different ages and demographies.

For my primary research I looked into YouTube. I wanted to see what type of videos people watch and how much they visit YouTube. I put my questionnaire on Facebook for people to answer here are two of my results.
For the first chart I asked the question what sort of YouTube videos do you watch. From looking at the pie chart you can see the most popular type of videos are Tutorials. So if you wanted to start a YouTube channel this graph would help.
The second pie chart I ask how many days in a week would you go on YouTube. From looking at the chart you can see over 50% of people visit YouTube everyday.
Primary research is a very affective way to gather research from a larger range of people. Also you are able to ask the questions you want to.

Secondary Research

Secondary Research

Secondary research is a way of collecting data from the internet, newspapers etc. by doing secondary research first you will be able to get a better idea of what you should do for you primary research.

'YouTube has become the biggest website for sharing videos. YouTube is localised in 39 countries and across 54 languages.'

PewDiePie is the biggest YouTube channel that isn’t a network. He has close to 40 Million subscribers. However from looking at the chart below you can see that music channels are also very popular. This is something you would want to look at when creating a Youtube channel. When looking at secondary research you need to look at were you are getting your information from and making sure your sources are creditable, as you don't want to get the wrong information.

Secondary research is very useful because its a way of finding information from millions of different people.

This is a list from socialblade of the top 100 YouTubers

All quotes and charts are from socialblade.

Media Glossary

Media Glossary

Connotation- An idea or feeling a word provokes in a person

SMART targets-

Media Text- Any type of format in media i.e film, magazine, book, poster etc

Codes and Conventions:

• Linguistic- language form, language meaning, and language in context (warp speed, mothership, transporter…)
• Visual/Technical- Shots (extreme close up, mid shot…) camera angle, composition, structure of scenes, lighting.
• Symbolic- Representation in the text/film, stereotypes.

Primary Research- Primary research is a way that you can ask specific questions. You can do this by doing questionnaires, surveys you can also use focus groups to find out the information you need.


Secondary Research- Secondary research is a way of collecting data from the internet, newspapers etc. by doing secondary research first you will be able to get a better idea of what you should do for you primary research.